At Givy, we’re privileged to work with a diverse range of Shopify merchants. Recently, we’ve noticed a powerful trend among several inspiring faith-based brands using our app; stores like Angel.com, TheChosen.tv, and Dwell Differently. Their success highlights a profound truth: for many people of faith, sharing their beliefs and values isn’t just a personal practice, it’s a heartfelt desire to connect with and uplift others. And one of the most tangible ways they do this? Through gifting.
Gifting as an Act of Sharing Faith
For communities built around shared beliefs, gifting goes beyond simple transactions. It’s often an extension of ministry, fellowship, and encouragement. Consider the motivations:
- Sharing Hope & Encouragement: A devotional book gifted during a tough time, a piece of scripture-based art to inspire, or uplifting music can be powerful ways to share comfort and hope.
- Spreading the Message: Gifting faith-based media, books, or study materials is a natural way to introduce friends, family, or newcomers to core beliefs and stories. Think of fans gifting access to shows like “The Chosen” via Angel.com.
- Building Community: Sharing items that reinforce shared values (like Dwell Differently’s scripture memory tools) strengthens bonds within a faith community.
- Celebrating Milestones: Religious holidays, baptisms, confirmations, and other faith-based milestones are prime occasions for meaningful gifts that reflect the significance of the event.
What Faith-Based Customers Are Gifting
The products themselves are often extensions of the brand’s mission:
- Books: Foundational texts, study guides, devotionals, theological works.
- Media: Films, TV series (streaming access or physical copies), music, podcasts.
- Apparel & Decor: Items featuring scripture, inspirational quotes, or faith-based symbols.
- Subscription Boxes & Memberships: Curated boxes with devotionals and goods, or access to faith-based content platforms.
- Children’s Products: Books, toys, and games that introduce faith concepts in age-appropriate ways.
The Challenge for Merchants: Making Meaningful Gifting Easy
While the intent to gift faith-based products is strong, the traditional logistics can sometimes create friction. How often does this happen?
- A customer wants to send a specific book or DVD but doesn’t have the recipient’s current address.
- They want to gift apparel but are unsure of the recipient’s size or color preference.
- They’d love to gift a subscription to a faith-based streaming service or content box, but managing recurring payments for someone else is complicated or impossible.
This friction can unfortunately dilute the heartfelt gesture of sharing.
How Givy Empowers Faith-Based Gifting
This is where Givy steps in, transforming the gifting experience for both the giver and the receiver, and making it seamless for merchants. Givy is the only Shopify app that enables true product and subscription gifting.
Here’s how it helps your faith-based store:
- Effortless Product Gifting: Your customer selects a specific product (a book, a DVD set, a piece of wall art) to gift. They pay, but instead of needing the recipient’s shipping details, Givy sends a beautifully branded gift notification via email or link.
- Recipient Choice & Control: The recipient clicks the notification, confirms the gift, enters their own shipping address, and can even select variants like size or color if applicable. This ensures they get exactly what fits, physically and personally.
- Seamless Subscription Gifting: Want to let customers gift a subscription to your devotional box or content membership? Givy makes it easy. The giver purchases the initial term, and the recipient receives the notification to accept and activate their subscription, managing it themselves moving forward.
- Increased Reach & Sales: Gifting introduces your brand and products to new potential customers (the recipients). It makes it easy for your loyal followers to become advocates, effectively extending your reach through their personal networks.
- Reduce Hassle: Eliminate incorrect addresses, returns due to wrong sizes, and the complexities of gifting subscriptions.
Amplify Your Mission Through Gifting
Faith-based brands like Angel, The Chosen, and Dwell Differently understand that their products are more than just items – they are vehicles for a message. By making it incredibly easy for their passionate communities to share these products as gifts, they amplify their reach and deepen their impact.
Givy provides the tool to bridge the gap between the desire to share and the ease of doing so. Empower your customers to become messengers for your brand and mission. Let them easily gift the products and subscriptions that embody the values you represent.
Ready to make gifting a core part of your faith-based store’s strategy?
- See Givy in action: Check out our demo store
- Start your free trial today!
Make it simple for your community to share the message they care about. Let Givy help.