Subscription brands on Shopify are set to unlock an enormous opportunity and power growth with the recent integration of Givy and Yotpo Subscriptions. Givy stands out as the only app on Shopify that enables subscription and membership gifting, a feature that, when combined with Yotpo’s robust marketing tools, can reshape how brands on Shopify are able to connect with their customers, boost LTV, and propel loyalty and referral strategies.
Gift subscriptions skyrocket among shoppers
The gifting market is evolving rapidly, with subscription services leading the charge. Recent research shows a significant 16% of holiday gift-givers are leaning towards subscription-based gifts, such as boxes, streaming or food services, apps, and publications. In fact, the global market for subscription gifts is projected to grow at an annual compounded rate of 12.3% from 2021 to 2028.
And more, Shopify merchants and brands have the opportunity to deepen retention and encourage year-round subscription gifting for other holidays and events such as birthdays, graduations, Valentine’s Day, Mother’s Day, Father’s Day, and all of the just because in-between.
Givy’s introduction of subscription and membership gifting directly addresses this extraordinary demand. By allowing customers to gift any subscription seamlessly, Givy bypasses limitations of preselected options, giving consumers the flexibility to curate entirely customized subscription gifts.
Revolutionize your subscription model with Yotpo and Givy’s effortless integration
Yotpo has long been a leader in customer content marketing, providing Shopify brands with tools to harness user-generated content, reviews, and loyalty programs. The integration with Givy further enhances Yotpo’s capabilities, enabling merchants and brands to effortlessly sell gift cards and gift subscriptions on Shopify.
And unlike traditional gift card apps, Givy eliminates the constraints of preselected options, allowing givers to choose any number of subscription or membership orders they wish. This flexibility is critical. Whether it’s a monthly coffee subscription, a curated monthly box of health snacks, or access to exclusive content, the ability to gift subscriptions opens up a world of entirely customized possibilities. Givy’s user-friendly setup process ensures that brands can quickly launch and manage these gifting options without extensive technical know-how.
For merchants and brands wanting to open up subscription gifting functionality on Shopify, the Givy/Yotpo Subscriptions integration simplifies the process of managing both gift cards and subscriptions, to limitless scale. Yotpo Subscription users can now promote their gifting options to a broader market, attracting customers looking for unique and distinctive online gifting options.
The (enormous) benefits behind the Yotpo and Givy integrations
Remarkable customer experiences: The ability to gift subscriptions allows customers to offer personalized experiences, allowing gift recipients the customized number of gifted orders they desire. Givy also lets customers send custom messaging, animated GIFs, or video messages to recipients along with their subscription gift. This deep customization delights both the customer, and recipient through the entire process and fosters long-term loyalty for both.
Simplified setup: Setting up gift cards with subscriptions on Shopify is now more straightforward than ever. The Givy and Yotpo integration empowers Shopify merchants and brands to implement gifting features quickly and easily. You can also launch the gifting modal from absolutely anywhere in your store, including pages, blog posts, footers, and more.
Boost sales: The potential for increased sales through gifting cannot be overlooked. Research shows 67% of surveyed shoppers prefer giving gift cards and subscriptions over traditional gifts. By offering gift subscriptions, brands can capitalize on this trend, particularly during peak seasons like holidays and special occasions. What’s more, Givy allows brands to immediately transform gift recipients into recurring customers and brand loyalists through a seamless, remarkable end-to-end subscription experience.
Comprehensive marketing tools: Combining Givy’s gifting capabilities with Yotpo’s advanced marketing tools enables Shopify subscription brands to create targeted campaigns that drive conversions. Brands can leverage email marketing, social media engagement, and user-generated content to effectively communicate the value of gift cards and gift subscriptions for Yotpo on Shopify.
5 steps to selling gift subscriptions on Shopify
For subscription merchants and brands looking to take full advantage of this integration, here’s a fast and strategic approach to getting started and scaling fast:
- Install Givy: Start by installing the Givy app from the Shopify app store. The intuitive setup process allows for easy customization of gifting options.
- Integrate with Yotpo: Ensure your Yotpo Subscriptions app is installed. This integration will maximize your marketing capabilities and provide valuable analytics.
- Customize your offerings: Decide which subscriptions or memberships to feature as gift options. Givy’s flexibility enables you to choose from any number of subscription or membership orders instead of having to choose from a pre-selected limitation.
- Promote Your gift subscriptions: Utilize Yotpo’s marketing tools to effectively promote your new gift options. Engage in email campaigns, social media promotions, and highlight user-generated content to showcase the unique benefits of gifting subscriptions.
- Track performance: Leverage Yotpo’s analytics to monitor the performance of your gift subscriptions. Performance data will help to inform your gifting strategy, refine your offerings and optimize marketing efforts for the most impact.
The future of gift subscriptions is here today
Givy’s integration with Yotpo is an absolute game-changer for subscription merchants and brands on Shopify. With the ability to connect to new revenue streams, grow LTV, and transform both existing customers and gift recipients into loyal customers and brand champions, the time to unlock unprecedented growth in the gifting market is now.
Givy offers both a Free plan, and a Starter package for just $9/month for Shopify brands to explore the benefits of subscription gifting with ease as they plan their subscription growth strategies.